The intellectual property gained during the development of an ISV’s flagship software product most likely represents an investment in hundreds and hundreds of man hours.
ISVs today must address many questions in your product development and delivery strategies as the software licensing landscape has become increasingly complex.
Faced with an increasingly complicated network environment, made only more complex by the addition of virtualization, cloud services and bring your own devices (BYOD), many of your customers are also struggling to keep track of their software assets, contracts, and entitlements.
Adobe may have raised some eyebrows last year when they announced they were moving their packaged Creative Suite PC software to the cloud, but most industry analysts predicted this day was coming – it was just a matter of how soon.
